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Jurel: Blumar Certifies Its Processes and Chilean Fish Will Seek New Niches in International Markets

Jurel: Blumar Certifies Its Processes and Chilean Fish Will Seek New Niches in International Markets

Industry & Global Standards

“We wanted to begin this certification in a first phase with the Rocuant plant, to soon continue with the San Vicente plant”, pointed out the company’s fishing sales manager, Marcelo Otero.

Talcahuano, January 17, 2022. Blumar achieved a new certification at its freezing plant in Rocuant. This came after the Marine Stewardship Council (MSC) granted its seal to the chain of custody of the center located in Talcahuano, which will allow the company to position itself in markets that require this important certification.

The MSC-CoC certification guarantees that products made with Chilean jack mackerel are permanently safeguarded, so that at no step in the processing chain does the product lose its sustainability attribute.

Blumar’s fishing sales manager, Marcelo Otero, highlighted obtaining this chain of custody recognition. “This will enable new possibilities for marketing our jack mackerel-based products in different market niches globally, especially in Europe and certain markets in Asia, since now the product will carry the MSC seal and will have better valuation”, explained the executive.

This certification coincides with the improvement of the jack mackerel fishery that since 2010 has been in constant recovery, moving from the category “overexploited” to “in full exploitation”. The above indicates that the fishery is in an excellent situation, which responds to better governance and the implementation of sustainable practices in companies.

Jack mackerel has been very present in Chile for its nutritional value, its versatility and flavor, and this certification will allow us to systematically expand new markets and products  globally”, noted Otero.

It is worth mentioning that the Marine Stewardship Council (MSC) is a worldwide organization dedicated to establishing standards for sustainable fisheries and the traceability of supply chains. In 2019, Chilean jack mackerel was certified by this institution as a sustainable fishery that complies with the best fishing practices worldwide.

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