BluGlacier, one of the largest exporters of Chilean salmon to the U.S.
BluGlacier announced plans to transcend the distribution model through its new direct-to-consumer brand: OSHEN. The program will launch on November 1st, where OSHEN will offer delivery service for its fresh and frozen Chilean salmon to customers’ doors throughout the USA, distributed in completely biodegradable and recyclable packaging designed in a fun way with clever jokes.
“Due to the need to find simple solutions for the home because of the pandemic, we are thrilled to deliver the best salmon offers directly from Chile to your kitchen”, said Sebastián Goycoolea, CEO of BluGlacier. "In a continuous commitment to the environment, we are proud to say that all OSHEN products will be cultivated sustainably and are packaged carefully using ecological materials".
“We felt there was a gap in the fresh, quality salmon market that was being sold directly to consumers in a fun and appealing way. Our goal is to target millennials who love cooking and who will appreciate the ecological elements, diverse pricing, and bold branding", says Evelyn Torres, the company’s first marketing director. "Our delivery service will be ideal for those trying to eat consciously on a regular basis, pregnant or postpartum mothers, or even as a gift for food lovers during the holidays".
As a brand, OSHEN will serve as a constant reminder to consumers that we are part of the ocean and the ocean is part of us. Since transparency is one of the strongest corporate pillars, the goal is to lift the veil of ambiguity around food and have a conversation with the consumer in a fun and educated manner.
A great source of protein, easy to cook and delicious to eat, all OSHEN products are raised by the ocean from the freshwater fjords of southern Chile. Cared for by a dedicated aquaculture team, OSHEN salmon is fed a diet of the highest quality to ensure the highest concentration of healthy Omega-3s. Furthermore, salmon producers work closely with their communities to ensure that both the environment and the people of Chile are properly respected.
OSHEN is collaborating with several notable chefs to present a series of exclusive recipes on the website for consumers to replicate at home. Additionally, the brand has partnered with TAJA artisanal and ecological candles to offer all customers a 10 percent discount on the Tall Dark + Handsome fragrance perfectly combined to create the atmosphere while preparing salmon.
The new OSHEN brand complements the reliable, top-quality salmon products distributed by BluGlacier over the last ten years to wholesalers such as Krogers, Walmart, Costco, and many other national retailers. Widely recognized for producing Chile’s most sustainable farmed salmon, BluGlacier salmon has been recognized by BAP with its highest four-star distinction and the prestigious Aquaculture Stewardship Council (ASC) with a certification for its responsible fish farming.
For more information about OSHEN, visit www.oshensalmon.com, @oshensalmon or the subpage at www.bluglacier.com.
